ABOUT

Straight-forward approach.

Creative problem solving energized by passion and determination.

Who is Spice Marketing and Business Strategies?

Lori L. McCarney is the President of Spice MBS and conceived this business when looking for a way to leverage her extensive experience and expertise for the benefit of businesses of all sorts.

 

One of Lori’s life goals was to achieve personal financial independence by the time her youngest son left for college. In 2012 she accomplished that goal. This means when Spice MBS takes on a client, it is for the challenge of making a difference to the client and the community. Spice MBS will donate 50% of after-tax net profit from its clients to local non-profits each year

 

Lori loves business. For nearly four decades she has found and fixed problems that were getting in the way of better financial results for her firms and her clients. She is known for her straight-forward approach, her creative problem solving energized by passion and determination, and her ability to effectively lead and manage teams.

Lori_may2013

Credentials


Agency & Company


    Agencies:
  • Account Executive, McCann-Erickson Seattle

  • Account Executive and Account Supervisor, Grey Advertising San Francisco

  • Management Supervisor, McCann-Erickson San Francisco and Puerto Rico

  • President, McCarney Sacks and Santilli, Honolulu and Los Angeles


    Companies:
  • Retail Advertising Officer, Seafirst Bank, Seattle

  • Senior Vice President and Marketing Director, Bank of America, San Francisco

  • Senior Vice President Brand and Advertising, Wells Fargo Corporation, San Francisco

  • Group Executive Vice President Retail Lending and Marketing, Bank of Hawaii, Honolulu

  • Chief Marketing Officer, Fly Hawaii Airlines, Honolulu

  • Vice President Marketing Director, Rehabilitation Hospital of the Pacific, Honolulu

  • Senior Vice President Operations, Coldwell Banker Pacific Properties, Honolulu


    Past Clients:
  • Tree Top

  • Seafirst Bank

  • Bank of America National and Global

  • Wells Fargo National

  • Exxon Motor Oils Caribbean and South America

  • Gillette, Puerto Rico

  • Nabisco, Puerto Rico

  • Honolulu Symphony

  • OHA

  • Fly Hawaii Airlines



Business Experience


  • Numerous new product test markets and introductions

  • Banking Services

  • Credit Cards

  • Health and Beauty

  • Motor Oil

  • Realtor(r) Tools

  • Sports Supplements

  • Business turnarounds

  • New market entries

  • Ethnic Marketing

  • Direct Marketing

  • Mergers and Acquisitions

  • Credit card portfolio sale

  • Pricing strategy

  • ROI analysis

  • Start ups

  • Infomercials

  • Sales Support

  • Advertising creative development across media

  • Various types of market research: qualitative, quantitative, diagnostic, message delivery, recall, consumer behavior, features/pricing

  • Media contract negotiation

  • Merchandising systems and marketing environments

  • Agency selection and management

  • Customer Service standards and improvement

  • Multi-media, multi market campaigns

  • Database management

  • Brand development

  • Organizational Strategy

  • Marketing budget development




    Non-profit & Industry Group


    San Francisco Non-profit Boards:
  • United Way of the Bay Area (former board member)

  • San Francisco Education Fund (former board member)

    • Hawaii Non-Profit Boards:
  • Blood Bank of Hawaii (Chairman)

  • JDRF Hawaii Chapter (Past President)

  • Kapiolani Health Foundation (Communications Committee Chair)

  • Hospice Hawaii (current board member)

  • Aloha Festivals (former board member)

  • University of Hawaii Foundation (former board member)

    • Industry Boards:
  • American Bankers Association Bank Marketing Association (Past President)

  • American Bankers Association Communications Council (Past Chairman)